Stroll through a hybrid world of editorial and branded content…

Project

Fashion Magazine digital

Created and edited by

and courage!

Client

C&A via Bauer Verlag

Strategy / Managing Editor

Agi Habryka

Editorial & Fashion Lead

Annika Becker

Content Management

Sebastian Ziermann

Special Thanks

To lovely Charlotte Würdig and Cleopatra Rentziu

Videos

flapp

Category
andcourage
About This Project
„style journey“ a hybrid mixture of editorial and branded content. It appears independent – although created on the base of defined needs and understanding for new a target audience for C&A. The editorial independence is created by a fashion team – the partial branded content is interwoven authentically into the world the brand always wanted to be placed in and recognized.