Fashion Magazine digital
C&A via Bauer Verlag
To lovely Charlotte Würdig and Cleopatra Rentziu
„style journey“ a hybrid mixture of editorial and branded content. It appears independent – although created on the base of defined needs and understanding for new a target audience for C&A. The editorial independence is created by a fashion team – the partial branded content is interwoven authentically into the world the brand always wanted to be placed in and recognized.