Stroll through a hybrid world of editorial and branded content…
Project
Fashion Magazine digital
Created and edited by
and courage!
Client
C&A via Bauer Verlag
Strategy / Managing Editor
Agi Habryka
Editorial & Fashion Lead
Annika Becker
Content Management
Sebastian Ziermann
Special Thanks
To lovely Charlotte Würdig and Cleopatra Rentziu
Videos
flapp
Category
andcourageAbout This Project
„style journey“ a hybrid mixture of editorial and branded content. It appears independent – although created on the base of defined needs and understanding for new a target audience for C&A. The editorial independence is created by a fashion team – the partial branded content is interwoven authentically into the world the brand always wanted to be placed in and recognized.